In an industry where in-person transactions and local dealer relationships have been the norm, Terex, a leading global innovator in heavy equipment, is embracing a groundbreaking digital shift. This change allows customers to access a wider range of options, regardless of their location, while still benefiting from the trusted local support they need.
In partnership with Machinery Partner, Terex is now offering its high-performance innovative EvoQuip machines. Machinery Partner is a leading online heavy equipment marketplace that simplifies the process of selecting and sourcing specialized equipment, providing customers with a wide variety of equipment. This collaboration is set to redefine how businesses in the construction, demolition, and recycling sectors acquire the essential equipment they need.
Machinery Partner will be carrying Terex’s EvoQuip product line, specifically, the Bison 35, Bison 120, and Harrier 220. These three powerful machines are redefining the compact crushing and screening industry. The EvoQuip lineup is ultra-portable, integrates advanced technology, user-friendly features, and focuses on reducing operational costs, making them true innovations in the heavy equipment industry.
“We are excited to welcome Machinery Partner to our growing network of authorized distributors,” said Barry O’Hare, Business Line Director of EvoQuip. “Their expertise and commitment to customer service make them an ideal partner to drive sales and promotion of the Bison 35, Bison
120, and Harrier 220 machines to the North American market. This agreement will enhance the visibility and accessibility of EvoQuip products for customers.”
Machinery Partner’s online marketplace offers numerous advantages to manufacturers and brands, driving success across the industry:
- Nationwide Support: Machinery Partner’s extensive network of 150 expert technicians ensures that every customer is within 50 miles of reliable service, offering quick maintenance support.
- Streamlined Distribution: The company’s nationwide network of holding yards and warehouses guarantees fast, efficient delivery of EvoQuip equipment across North America.
- Seamless Digital Experience: Machinery Partner’s platform is optimized for quick, easy purchasing, complete with tailored financing options, expert consultations, and fast nationwide delivery.
- Cost-Effective Access: By bypassing traditional costs, EvoQuip’s products are now available at more competitive prices without sacrificing quality or customer service.
- Holistic Financing: Machinery Partner’s unique financing approach evaluates businesses based on their potential, rather than traditional metrics, ensuring more businesses can secure the equipment they need to grow and compete.
Terex is by no means the first big brand to embrace Machinery Partner’s model. The marketplace currently offers over 25 leading heavy equipment brands in its portfolio.
This growing roster of prestigious brands underscores Machinery Partner's innovative approach to making high-quality machinery more accessible, affordable, and convenient for businesses across North America, revolutionizing the way equipment is bought, sold, and serviced.
“When we first set out to create a digital marketplace in an industry traditionally focused on in-person transactions, we knew it would take time to earn the trust of both customers and brands,” said Clement Cazalot, CEO of Machinery Partner. “The heavy equipment industry has always valued strong relationships and local dealers, and we fully respect that. Our goal is not to replace this ecosystem but to complement it. We are excited to join this distribution network and work with dealers to offer even more value to our customers. Through continuous innovation and a focus on making the buying process smoother and more efficient, we’re proving that the future of this industry is digital.”